What I Do
From ideation to publishing, I own the full content pipeline for a brand people actually watch.
Short-Form Video Production
Producing, filming, and editing 4 to 6 videos daily. Over 1,000 published, with multiple posts past 1M views.
Social Strategy & Growth
Multi-platform strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook. Grew Instagram from 3K to 22K followers in 7 months.
Brand Storytelling
Translating a technical service niche into content homeowners and designers actually engage with. Caption writing, AI-assisted workflows, and educational formats.
Content Operations
Managing calendars and end-to-end approval workflows across 3+ accounts, working with operations teams, textile specialists, and interior designers.
Case Study: The 7.1M View Question
How one customer question became the brand's most-watched piece of content.
01 The Problem
A question customers kept asking
People wanted to know if we clean the back of a rug too. It sounds small, but it points at the thing most customers never think about: pet urine and deep soil travel through the pile and settle into the backing itself. Surface cleaning never touches it.
02 The Approach
Turn the question into the content
Instead of a generic process video, I built the reel as a direct answer: open with the exact question, show the full-submersion wash treating the entire rug top and bottom, and close with why it matters for the rug's foundation. Real question in, real answer out.
03 The Result
7.1M viewsOne of the brand's most-watched reels to date. This turned into a content pillar for ATC where we tried to answer many common questions we get asked. This resulted in, not only, the ability to share videos with potential leads that answered their questions, but also, more knowledgable & comfortable customers who were eager to get their rug cleaned with us.